Smyths Toys is a leading provider of children’s entertainment products with 24 stores in Ireland and new stores opening in the UK.
Proactive worked with Smyths Toys for over 9 years on the design and layout the annual 300-page winter toy catalogue, 64-page nursery catalogue, advertising inserts and promotional posters.
The key challenge in designing the Smyths Winter Toy Catalogue was combining creativity with meticulous layout and stringent project deadlines.