A rebranding journey to Glanua Group

Glan Agua embarked on a rebranding journey with a number of companies in the BHSL Group with the goal of simplifying their message and bringing clarity to their offering. The company decided to rebrand to one name, creating a unified brand to align with their values, vision and goals.

The Challenge

The team at Glan Agua were eager to build upon their many strengths and evolve the brand to better represent the company today and in the future.

Together, as one team, they wanted to use their collective capabilities to make a difference and contribute to a cleaner and more sustainable future.

It was important that the new company name and brand represented a unified and cohesive group of companies, all working toward a common goal of cleaning up the planet. We combined the Irish words for clean – ‘glan’ – and new – ‘nua’ – to build on the reputation of Glan Agua and commit to a new beginning for the company.

Brand Strategy

The Power of One initiative demonstrated the company’s commitment to the combined strength of One Team: Glan Agua, Hydro International, MEIC, and BHSL.

One Environment shows their dedication to One Planet in all endeavors.

One cohesive brand simplifies the company structure and brings clarity to all stakeholders.

Brand Identity

We designed the new logo with a custom “G” that uniquely represents Glanua. This emblem embodies the principles of the circular economy, emphasising the recycling and reusing of water and wastewater, and the water and carbon cycles. The interconnecting shapes within the “G” reflect the flow of water and the force of wind, symbolising the energy and agility of the ambitious team at Glanua. The tagline ‘For a cleaner planet’ clearly shows Glanua’s strong commitment to a cleaner and healthier world.

Website

The new website showcases the Glanua Group as a united organisation with one clear goal: to make the planet a cleaner place to live. The branding and colour palette are clean and impactful, with tones of green and blue reflecting the environment.

Video content and imagery are used to effectively convey the narrative of the Glanua story, with clear and concise copy. The UX of the site has been optimised for a smooth and seamless user journey throughout.

Exhibition and Promotional Materials

The new branding was effectively applied to a range of exhibition materials, including a show backdrop with built-in AV screen and pull-up banners.

Print Advertising

The launch of the new and unified brand was promoted in trade publications, positioning Glanua as an authority on water and wastewater engineering solutions.

Recruitment

A recruitment campaign was designed for maximum impact and to attract the highest quality and most suitable candidates. The templates can be updated according to the roles advertised and allow ease of application.

We would like to acknowledge the outstanding support of our external marketing and digital design partner, Proactive Design and Marketing who has transformed our vision into a brand that we are truly proud of.

Ann Mahoney | Marketing and Communications Manager

Glanua

A rebranding journey to Glanua Group

The Challenge

Brand Strategy

Brand Identity

Website

Exhibition and Promotional Materials

Print Advertising

Recruitment

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