News & Insights

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Trade Show Marketing

Trade shows are an excellent way to showcase your product or service. Used effectively, they can really make your business stand out from the competition and promote your brand. It is important to choose the correct exhibition. A wide selection of options are available across all industries – some more… Settle in and read more here

A Q&A On How Proactive Do Marketing

We recently had the pleasure of welcoming back Todd O’Neill and his Bachelor of Science in Interactive Media students from Middle Tennessee State University (MTSU). Proactive facilitated a presentation on digital marketing trends in Ireland, technologies being used and how we help clients do business… Settle in and read more here

Google Analytics 4 is Coming! Is Your Company Ready?

Google Analytics 4 is coming. Also known as GA4, the latest version of Google Analytics provides a wide range of compelling new features and product enhancements. On July 1, 2023, standard Universal Analytics properties will no longer process data. This will impact every website where data is used, monitored… Settle in and read more here

What is Google Analytics 4?

Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what… Settle in and read more here