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Branding and packaging design for a family-run craft butcher

A long-established traditional butcher, McGeough’s has also acquired a reputation as a leading innovator, specialising in the production of award-winning smoked meats alongside a range of specialist food products.

Proactive led branding workshops with the McGeough’s team before creating a brand identity that evoked the traditional appeal of the business and its products. The brand was then followed through in the design of packaging, labelling and promotional material.