Innovo

Graphic design of packaging and user manuals

Innovo is a product of Atlantic Therapeutics, who develop professional and consumer medical devices, related software and connected health technologies, focusing on the treatment of a range of disorders by strengthening the muscles and modulating the nerves of the pelvic floor.

Innovo briefed Proactive to design a packaging solution to present their product in a retail setting. 

The product contained a garment, a lubricant, a monitoring device and instructions. Proactive designed the box and presented the product as a kit, working with the packaging manufacturers to create a box design that was economically viable.

The team created a series of illustrations to show how the product could be used and created the instructions in four languages. Proactive also had input into, and directed the graphics for, the outer sleeve of the box.