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Proactive is currently working with Hospicode to develop and implement a growth strategy through expansion into Europe and the US.

Hospicode developed a coded label system for use in hospitals to simplify the preparation of equipment and medications for medical procedures. The system also dramatically reduces the margin for error and has become standard practice in hospitals across Ireland and the UK.

Proactive facilitated strategic marketing sessions with the directors and their key sales agents in the UK and designed and built an e-commerce website based on the findings of the sessions. The next stage is to create an strong online presence for the company using targeted SEO and digital marketing campaigns.

The branding strategy for Hospicode included the addition of a second domain name, website and logo focused on the UK market followed by a digital marketing advertising campaign.