Over the past three years Proactive has worked with Galway Fertiltiy Clinic to completely transform the brand in what is an extremely competitive and sensitive environment.
Proactive conducted a strategic development session with the senior managers and directors as well as the consultants to identify the strategic goals of the company. This resulted in a re-branding of the clinic including a new logo, very comprehensive website and an extensive advertising and PR campaign. In such an emotive business it was imperative that the consultants and brand ambassadors were briefed on how to deal with radio and press interviews – Proactive conducted media training sessions and prepared the team for all eventualities. Galway Fertility Clinic continues to thrive and is now embarking on a digital media campaign through Proactive.