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The European Marine Biological Research Centre (EMBRC-ERIC) is a global reference research infrastructure for applied marine biology and ecology research.

In 2017, Proactive was awarded the contract to design a suite of high-profile publications for the centre.

Following a creative briefing and brainstorm, Proactive created a strong visual identity to reinforce the positioning and messaging of the centre. Consistency in the implementation of this identity was crucial to maximise the re-call value and can be seen across the centre’s business plan, strategic brochure, service brochures, banner stands, and PowerPoint presentation. Many of the publications required infographic design to better explain the role and services of the centre.

Proactive continue to work with the centre to implement and consolidate this identity.