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The European Marine Biological Research Centre (EMBRC-ERIC) is a global reference research infrastructure for applied marine biology and ecology research.

In March 2017, Proactive were awarded the contract to design a suite of high profile publications for the Centre.

Following a creative briefing & brainstorm, Proactive created a strong visual identity to re-enforce the positioning and messaging of the Centre. Consistency of the implementation of this visual was crucial to maximise the re-call value and can be seen across the Centre’s Business Plan, Strategic Brochure, Service Brochures, Banner Stands, and PowerPoint Presentation. Many of the publications required infographic design to better explain the role and services of the Centre.

Proactive are currently working with the Centre to implement this new identity online.