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Event Promotion

Gem Oils

Making the most of your budget at shows

Celebrating 60 years in business

In 2022, Gem Oils celebrated 60 years in business. The team at Gem asked Proactive to create a promotional campaign to showcase this impressive milestone which culminated in a celebration lunch with their key customers and staff at their premises in Cavan. As part of the campaign, Gem Oils exhibited at the Tullamore Show and worked with Proactive to maximise the return on this investment by implementing a coordinated campaign which generated over 900 leads and 173 requests for quotes.

Proactive was also responsible for revamping the Gem Oils website.

How Proactive Helped Gem Oils


The Deliverables


60 Years Logo

Proactive Design + Marketing and the Gem Oils team worked closely to devise a ’60 years in business’ logo, which was used on the website and related promotional material.

Wall of Fame

The design team created the concept and visuals for a ‘wall of fame’ in the reception area of Gem Oils, celebrating key achievements using photos from the archives, pictures and other accolades.


Custom Video

Celebrating 60 years in business, the achievement was marked with a custom video designed by the Proactive digital team.


Targeted Campaign

Driving awareness and interest with a targeted campaign ahead of the Tullamore Show, where a competition offered entrants the chance to win €1,000 worth of lubricants.

This included social media posts, landing pages and email newsletters to generate views and promote the Gem Oils brand and 60-year milestone.


Promotional Competition

The competition to win €1,000 of free lubricants was cleverly executed at minimal cost using a newly branded Gem Oils truck as the backdrop.

Competition promotional panels were attached to the truck, so there was no need for expensive marquees or exhibition stands.


173 quotes requested in one week

Detailed Results

The Facebook campaign was a resounding success – 934 people clicked through to the website competition pages.

Page engagement Post Reactions Post Comments Post saves Post shares Link clicks
1,183 156 53 4 36 934


The reach for the €400 spend was over 56,000 people in our target audience.

Results Reach Impressions Cost per result Amount spent
Landing page views
56,281 135,217 €0.74
Landing page views


Leads Generated

The most important statistic is that 173 people requested a quote, which is excellent.