Gem Oils
Making the most of your budget at shows
Celebrating 60 years in business
In 2022, Gem Oils celebrated 60 years in business. The team at Gem asked Proactive to create a promotional campaign to showcase this impressive milestone which culminated in a celebration lunch with their key customers and staff at their premises in Cavan. As part of the campaign, Gem Oils exhibited at the Tullamore Show and worked with Proactive to maximise the return on this investment by implementing a coordinated campaign which generated over 900 leads and 173 requests for quotes.
Proactive was also responsible for revamping the Gem Oils website.
How Proactive Helped Gem Oils

The Deliverables
Targeted Campaign
Driving awareness and interest with a targeted campaign ahead of the Tullamore Show, where a competition offered entrants the chance to win €1,000 worth of lubricants.
This included social media posts, landing pages and email newsletters to generate views and promote the Gem Oils brand and 60-year milestone.
