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How To Get ‘LinkedIn’ – And Why It’s So Important

The internet hasn’t just changed the way we interact with each other, it’s changed the way we do business. From online banking to social media, if you’re not up to date then you’re out of the loop. Here at Proactive, we work closely with our clients to make sure that they are representing themselves and their companies extremely well online. LinkedIn is a professional network with over 575+ ...
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Branding Event by Shannon Chamber of Commerce

Shannon Chamber of Commerce is holding an information event on branding aptly named "Does your brand really matter?" Our founding partner and creative strategist, Ray O'Connor is the main presenter at the event. Proactive Design and Marketing Ray founded Proactive Design and Marketing in 1996 and it has since grown to be one of Ireland's leading marketing agencies. Proactive work with major b...
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A rule of good infographic design is to show, don’t tell.

Every picture tells a story, but sometimes it takes a clever combination of words and pictures to tell a story quickly, concisely and in an engaging way. Information graphics or infographics are a powerful tool to disseminate information and educate your audience on your products and services. Infographics work particularly well with students, who engage regularly with the brain-map style o...
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21 years in Business marked by 21 GMIT Prospectus Covers

[wp_flickity id="28"] There’s nothing like a bit of competition to get the creative juices flowing. In March each year our design team compete against each other to see who will be the creator of the next GMIT prospectus cover. For 21 years Proactive has designed the Prospectus and each year the aim is to produce something different but current. The Proactive graphic designers each come up wit...
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An Augmented Reality Prospectus? Now that’s so 2018.

Although Augmented Reality (AR) has been around for a while now (remember the craze of Pokémon Go?), it is still however an unexplored opportunity in printed communications. AR allows you to create immersive and engaging interactions with your customers by incorporating video content, 3d models that interact with the printed scene, photograph slideshows and web content –all of which enhance...
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Chrome To Begin Showing “Not Secure” on all Sites Without SSL Certificate In October

This latest update from Google may have a negative impact on the experience of visitors to your site as it will highlight any potential security weaknesses it may have. Google issue warning Google has issued an update stating: Starting October 2017, Chrome (version 62) will show a 'NOT SECURE' warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito m...
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Proactive Design and Marketing Marks 21 Years in Business

Based in Galway and serving clients all over Ireland, Proactive Design and Marketing has been in business for over twenty years. The company has provided graphic design, marketing, web design and PR solutions to some of the top names in just about every industry. It is no mean feat to survive for two decades in this ever-changing, fast-paced environment. When Proactive opened its doors twenty ...
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Marketing through the Generations

Generation Z is the latest demographic profile: one that can be described as ambitious, entrepreneurial and multicultural. It’s the only generation to have never lived a day without access to the internet, mobile phones, or computers so, not surprisingly, it tends to embrace technology and change. The Difference between Gen X, Y, and Z Generation X born between the 1960s and the 1970s follow...
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Sponsors – It’s Not Just About the Money

'Think carefully and choose wisely, don't let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.' -  Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.   Participants enjoying a Pint of Erdinger Alkoholfrei Beer at the Finish Line of Tough Mudder Ireland 2017 What do sponsors and brand partn...
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How to use Instagram Direct Message to Further Your Business

According to Gary Vaynerchuk, CEO of VaynerMedia, "Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade." Instagram DM As of now, users on Instagram cannot block people from sending them direct messages. Users will eventually gain greater privacy permissions which will allow them to block the direct messages but for now, they cannot. T...
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