Rebranding & Website Development

A brand audit guided the development of a fresh visual identity, considering the legacy and brand value of both existing itag and AtlanTec. Our creative team crafted a brand identity reflecting itag’s personality, upholding their promise, and ensuring simplicity, effectiveness, and user-friendliness. Retaining lowercase lettering maintains the established brand identity, while a new typeface added a friendly touch. A bold weight gives prominence alongside sub brands and other brands.. The vibrant blue imparts a friendly, contemporary feel. The Orgon typeface, with slightly rounded edges, softens the look for a more inviting appeal.

itag enjoyed significant recognition within its target audience, commonly known as itag without reference to its full name, ‘Information Technology Association Galway.’ The inclusion of ‘G’ in itag, indicating Galway, was deemed a minor concern during the brand audit. To address this, we proposed redefining itag as Innovation Technology AtlanTec Gateway, aligning it more closely with the organisation’s current focus.
Our recommendations were to retain the itag name, coupled with a thorough review and refinement of the brand identity. Clear identity guidelines were essential for consistent brand use, including the development of sub-brands to enhance recognition. New sub-brands and guidelines were developed for the Atlantec Festival, itag Excellence Awards, as well as new forums and events, ensuring a cohesive and recognisable brand presence, all underpinned by the main itag brand.