In November 2013, DeCare Dental officially launched its products and services directly to Irish corporate and individual consumers. Prior to this, the company sold its dental plans indirectly in the Irish market through VHI Healthcare.
Proactive were delighted to be chosen to work alongside DeCare Dental on a national awareness campaign, supporting them across the development of a range of promotional materials. As part of the launch, we designed, project managed and print managed all of their retail and b2b brochures, exhibition stands, posters, leaflets, direct mail, and corporate and sales support materials.
Advertising support included media planning and a comprehensive radio, print and outdoor advertising campaign. Online promotional activities included website skinning, web banners, ezines, social media consultation and implementation, blog development and the development of online videos.
Proactive continue to work closely with management providing ongoing marketing, online and graphic design support. As part of this, we design a high quality, informative Oral Health Dental magazine to help dentists raise greater awareness and promote oral health throughout Ireland.
“DeCare Dental has been working with Proactive Design and Marketing for over five years now and have developed a strong and trusting working relationship with them. The efficient and well-organised team at Proactive have a real understanding of our brand, and constantly bring our ideas and campaigns to life through excellent design and creativity. Their ability to meet our extremely tight deadlines on a daily basis means we can focus on delivering innovative, impactful and successful campaigns for our business. From creating mini websites, brainstorming new projects and social media campaigns to looking after all our daily design needs we can rely how Proactive to deliver top quality content each time.”
Sinéad Kenny, Sales & Marketing