Stop Playing It Safe: Start Standing Out

When it comes to building a successful digital marketing strategy, playing it safe might seem like the best bet. But in today’s fast-paced digital world, the safest option is often the most forgettable.

At Proactive, we believe that creative design and bold thinking go hand in hand. I’m often reminded of Michael Corcoran, former Head of Social at Ryanair, who is an advocate of disruptive marketing.

His message? If you want to cut through the noise, you’ve got to stop blending in.

How to Make Content That Stands Out

Disruptive marketing isn’t about being outrageous, it’s about being relevant and creative. It’s about understanding your audience and delivering content that surprises, delights, or challenges expectations.

Using native tools, like trending TikTok filters, Instagram Reels effects, or LinkedIn Newsletters, can help your brand show up in ways that feel authentic and relatable.

These ideas aren’t just for big brands. Whether you’re a start-up or an established business, you can apply the same principles.

At Proactive, we help clients create campaigns that stand out. It’s about finding smart ways to connect not just broadcasting messages, but creating conversations.

From Safe to Standout

A great example of a brand that stopped playing it safe is Glanua. Proactive led a bold rebranding initiative that unified several companies under one new, distinctive identity. 

The name “Glanua”, a blend of the Irish words for “clean” and “new”, signaled a clear shift in direction, aligning the brand with sustainability and innovation in the water and wastewater industry. 

With the tagline “For a cleaner planet,” Glanua embraced a purpose-driven, future-focused message. This strategic risk paid off, resulting in a stronger, more memorable market presence that clearly communicated the company’s values and ambition.

Is Your Marketing Memorable or Just More Noise?

So next time you plan a campaign, ask yourself: is your approach memorable? Is it engaging? Or is it just another post destined to be scrolled past?

If you’re ready to move beyond the “safe” zone, disruptive marketing might be the key to transforming your brand communication. It takes courage to be different but that’s where the real impact begins.

Looking for fresh content marketing ideas or a digital strategy that sets you apart?

Get in touch with the team at Proactive Design & Marketing. Let’s build something bold together.