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A Q&A On How Proactive Do Marketing

Student visitors from the US at Proactive
  We recently had the pleasure of welcoming back Todd O'Neill and his Bachelor of Science in Interactive Media students from Middle Tennessee State University (MTSU). Proactive facilitated a presentation on digital marketing trends in Ireland, technologies being used and how we help clients do business across the EU. As a follow-up to this, one of the attending students, Gwyneth,...
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What is Google Analytics 4?

Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what we’ve grown comfortable with in the Universal Google Analytics of old. This will be an entirely new experienc...
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Finding the Right Fit – Targeted Recruitment

While recruiting has rarely been more challenging, with every challenge comes the opportunity for innovation and improvement. A strong corporate brand plays a key role in attracting employees, along with really effective targeting, analytics and messaging. Get it right, and not only will you find the right fit, you’ll also save time and resources along the way. 1. Choose a Format Step...
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Announcing a Collaboration with GTC and Go-Bus

Two Irish tour companies, Galway Tour Company and Go Bus, are offering free flights to Ireland for refugees fleeing the war in Ukraine. An initial 500 seats from Poland have already been sourced, with the first 50 booked for a flight on May 1st. Known as “Flights for Freedom”, it is hoped to scale the initiative up to 200 seats per week very quickly. The two tour companies are working closely w...
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Celebrating Earth Day

Every year on April 22nd, the world unites for a common cause - protecting our planet for future generations. First held in 1970, Earth Day highlights global issues that affect every person both directly and indirectly. These include plastic pollution, resource exploitation, deforestation, climate change, inefficient energy use and waste management. The annual day of recognition now include...
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Dawn of a New Era – Celebrating 25 Years with GMIT

GMIT Prospectus covers designed by Procative over 25 years
From the 1st of April 2022, the Galway-Mayo Institute of Technology (GMIT), IT Sligo and Letterkenny Institute of Technology (LYIT) will become Atlantic Technological University - ATU. This bold and ambitious stride toward a bright new future is a collaboration that spans thousands of kilometres along our rugged western coastline, including the Wild Atlantic Way.  The Proactive team has ...
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Celebrating Saint Patrick – Ireland’s First Marketer

Saint Patrick's Day
Wait, what? Marketing was a thing 1,500 years ago? The story of St. Patrick will be familiar to many - young and old alike. Born in Britain in the fifth century, Patrick was kidnapped and brought to Ireland as a slave at the age of 16. Although he managed to escape after six years, he later returned to Ireland and…well, the rest is history, and we’re still talking about it - how did that happe...
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Enterprise Ireland Digitalisation Voucher deadline extended to June 2022

  Are you an Enterprise Ireland client with more than 10 employees? Or are you a company operating in the manufacturing or internationally traded service sector, with more than 10 employees? You may be eligible for a 100%-funded Enterprise Ireland grant worth €9,000 to help your business become more competitive in an increasingly digital marketplace. This grant is a fantastic opportunity fo...
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Digital Marketing Grant Available up to €2,500

Some good news for small business owners with a grant opportunity not to be missed. Under the Government’s National Digital Strategy, the expanded Trading Online Voucher Scheme helps small businesses with up to 10 employees to trade more online, boost sales and reach new markets. This measure was announced to help small Irish businesses to cope with the Covid-19 outbreak and take the opportunit...
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