Proactive was commissioned to develop a multilingual global campaign for Heart Valve Disease Awareness Week 2020, comprising an animated video, social media graphics, campaign landing pages and posters. The campaign seeks to inform and educate the general public about this largely silent disease. Heart valve disease is common, serious, but treatable.
Heart Valve Disease Awareness week seeks to inform and educate the general public about this largely silent disease. Heart valve disease is common, serious, but treatable. The aim of the campaign is to encourage those in risk groups to have their heart checked by their doctor as a matter of routine – the most recent campaign devised by Proactive uses the tagline #ListenToYourHeart, supporting this key message.
Localised social media campaigns
The Proactive team developed the campaign concept in the form of a promotional animated video in multiple languages including English, German, French, Italian, Spanish and Japanese. Accompanying the video, we created social media graphics and A3 posters.