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What is Google Analytics 4?

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Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what we’ve grown comfortable with in the Universal Google Analytics of old. This will be an entirely new experienc...
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Finding the Right Fit – Targeted Recruitment

While recruiting has rarely been more challenging, with every challenge comes the opportunity for innovation and improvement. A strong corporate brand plays a key role in attracting employees, along with really effective targeting, analytics and messaging. Get it right, and not only will you find the right fit, you’ll also save time and resources along the way. 1. Choose a Format Step...
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Announcing a Collaboration with GTC and Go-Bus

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Two Irish tour companies, Galway Tour Company and Go Bus, are offering free flights to Ireland for refugees fleeing the war in Ukraine. An initial 500 seats from Poland have already been sourced, with the first 50 booked for a flight on May 1st. Known as “Flights for Freedom”, it is hoped to scale the initiative up to 200 seats per week very quickly. The two tour companies are working closely w...
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Dawn of a New Era – Celebrating 25 Years with GMIT

GMIT Prospectus covers designed by Procative over 25 years
From the 1st of April 2022, the Galway-Mayo Institute of Technology (GMIT), IT Sligo and Letterkenny Institute of Technology (LYIT) will become Atlantic Technological University - ATU. This bold and ambitious stride toward a bright new future is a collaboration that spans thousands of kilometres along our rugged western coastline, including the Wild Atlantic Way.  The Proactive team has ...
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Enterprise Ireland Digitalisation Voucher deadline extended to June 2022

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  Are you an Enterprise Ireland client with more than 10 employees? Or are you a company operating in the manufacturing or internationally traded service sector, with more than 10 employees? You may be eligible for a 100%-funded Enterprise Ireland grant worth €9,000 to help your business become more competitive in an increasingly digital marketplace. This grant is a fantastic opportunity fo...
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Digital Marketing Grant Available up to €2,500

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Some good news for small business owners with a grant opportunity not to be missed. Under the Government’s National Digital Strategy, the expanded Trading Online Voucher Scheme helps small businesses with up to 10 employees to trade more online, boost sales and reach new markets. This measure was announced to help small Irish businesses to cope with the Covid-19 outbreak and take the opportunit...
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Cope Galway virtual launch of annual report – a resounding success

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Cope provides essential services for vulnerable families and individuals in Galway. The launch of the annual report is a key opportunity to engage with major fundraisers and corporate supporters. Proactive worked with Cope to design its emotive annual report last year, culminating in an energetic and well-attended launch in a city centre hotel. However, the charity faced a real dilemma this ye...
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