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Run Galway Bay in 2018

Run Galway Bay 10k, Half Marathon and Marathon is set to return to the shores of Galway Bay on October 6th, 2018. The largest multi-distance running event in Galway City attracted a record number of over 3,200 people to the City of the Tribes in 2017 and is expected to increase in numbers again next year. 2017 Highlights Highlights in 2017 included the Irish Cross County ski team on rolle...
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21 years in Business marked by 21 GMIT Prospectus Covers

[wp_flickity id="28"] There’s nothing like a bit of competition to get the creative juices flowing. In March each year our design team compete against each other to see who will be the creator of the next GMIT prospectus cover. For 21 years Proactive has designed the Prospectus and each year the aim is to produce something different but current. The Proactive graphic designers each come up wit...
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An Augmented Reality Prospectus? Now that’s so 2018.

Although Augmented Reality (AR) has been around for a while now (remember the craze of Pokémon Go?), it is still however an unexplored opportunity in printed communications. AR allows you to create immersive and engaging interactions with your customers by incorporating video content, 3d models that interact with the printed scene, photograph slideshows and web content –all of which enhance...
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Chrome To Begin Showing “Not Secure” on all Sites Without SSL Certificate In October

This latest update from Google may have a negative impact on the experience of visitors to your site as it will highlight any potential security weaknesses it may have. Google issue warning Google has issued an update stating: Starting October 2017, Chrome (version 62) will show a 'NOT SECURE' warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito m...
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Proactive Design and Marketing Marks 21 Years in Business

Based in Galway and serving clients all over Ireland, Proactive Design and Marketing has been in business for over twenty years. The company has provided graphic design, marketing, web design and PR solutions to some of the top names in just about every industry. It is no mean feat to survive for two decades in this ever-changing, fast-paced environment. When Proactive opened its doors twenty ...
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Marketing through the Generations

Generation Z is the latest demographic profile: one that can be described as ambitious, entrepreneurial and multicultural. It’s the only generation to have never lived a day without access to the internet, mobile phones, or computers so, not surprisingly, it tends to embrace technology and change. The Difference between Gen X, Y, and Z Generation X born between the 1960s and the 1970s follow...
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Is Instagram Becoming a Fairytale Platform?

Instagram is endeavouring to become the ‘kindest’ place on the internet. Instagram launched in 2010 and was bought by Facebook two years ago. There are over 700 million people on the platform making it the third most popular social media app in the world after Facebook and YouTube. Instagram has become a place of self-expression for their users. Due to this, Instagram wants to ensure that it...
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Calling All Female Entrepreneurs

The Proactive team is split exactly 50:50 male to female. It’s not something that we actively set out to achieve – we simply hire the best person for the job and gender really doesn’t come into it. As a Marketing consultancy, we work with a lot of entrepreneurs and very often we meet them at the initial stages when their businesses are just ideas.  When it comes to Entrepreneurship the gender b...
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Event Season at Proactive

The summer months see a plethora of events, concerts, and fundraisers – there is a short season where outside venues are less likely to be problematic and everyone from charities, to sporting and music enthusiasts, are getting in on the action alongside the traditional County Shows. How do you keep staff energised over Event Season? For event management companies, the challenge is to have ev...
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Sponsors – It’s Not Just About the Money

'Think carefully and choose wisely, don't let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.' -  Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.   Participants enjoying a Pint of Erdinger Alkoholfrei Beer at the Finish Line of Tough Mudder Ireland 2017 What do sponsors and brand partn...
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