Social or Website? Why Your Brand Needs Both

When was the last time you Googled a brand instead of checking out their Instagram?

Where and how your audience first encounters your brand is changing. A few years ago, your website was the clear starting point. Now, platforms like Instagram, TikTok, and LinkedIn are just as likely—if not more so—to be the first place potential customers engage with you.

While websites still matter, social platforms are quickly becoming the first page people visit.

Social Media as the New Front Door

It’s true—when someone hears about your brand, they’re just as likely to check out your Instagram or TikTok as they are to search for your website. These social media platforms have blurred the lines between discovery, engagement, and purchase. And with features like Stories, DMs, and pinned posts, brands can handle everything from product updates to customer service without ever sending users to a traditional site.

Why Websites Still Matter

But that doesn’t mean websites are obsolete. Not even close.

Websites still offer structure, depth, and control. They’re where you house your longform content, build SEO authority, and establish credibility—especially important for B2B services, complex products, or major purchases. Social media is fluid and fast-moving. Your website? It’s the stable hub you own and manage entirely. So, what’s the takeaway?

The Real Answer: You Need Both

Rather than choosing between social or web, it’s about recognising the unique role each plays. Social is often the first impression—where people discover and connect with your brand. Your website is the deep dive—where they explore, validate, and convert.

At Proactive, our job is to make sure both feel seamless. Your visuals, messaging, and user experience should be consistent across every touchpoint—from the swipe of a Reel to the scroll of a homepage.

Because in today’s world, success isn’t about picking sides. It’s about showing up well everywhere your audience might look.

Need support aligning your digital presence across platforms? Get in touch with the team at Proactive Design & Marketing.