digital marketing

Lead Generation for Generation Z

You can tell someone’s age by the movies they love. As a self-confessed early millennial, a movie which I came to love was Glengarry, Glen Ross. In one of the standout moments, the wise-cracking, border-line neurotic salesmen are taught by a superstar external consultant about the importance of worshipping the… Settle in and read more here

Summer Internship at Proactive

A summer internship at Proactive has been a transformative experience. I started on the 24th of April and will continue working here until I return to college this week. This internship has provided me with invaluable insights into the world of digital marketing, offering hands-on experience and the opportunity to… Settle in and read more here
ga4

What is Google Analytics 4?

Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what… Settle in and read more here

Finding the Right Fit – Targeted Recruitment

While recruiting has rarely been more challenging, with every challenge comes the opportunity for innovation and improvement. A strong corporate brand plays a key role in attracting employees, along with really effective targeting, analytics and messaging. Get it right, and not only will… Settle in and read more here