As specialists in marketing strategy, we’re passionate about what we do and we’ve a proven track record of success of building strategies that enable growth, strengthen market share, increase profits and shareholder value.
We have worked with many leading Irish and multinational businesses and brands over the years.
We start by understanding your audience.
In the day-to-day running of your business, it can be difficult to take a step back and have an objective look at what your company stands for and where you are going. Having someone who’s not as close to the business, taking an outside view can make a huge difference – That’s where Proactive come in.
We will work with you to create a strong strategic architecture, which will define where your company needs to go to achieve your long-term goals. We will explore your target markets, key competitors and core competencies. We will challenge and question your existing strategies and help you to document your plans for the future. We will identify your threats and more importantly, highlight the opportunities available for growth,ensuring that the corporate vision is clear to everyone. Key messages are agreed and reflected in all aspects of customer contact.
And after all that, we can help you implement the strategy as well.
We understand that the effective use of budgets and return on investment is of utmost importance and as such each project is monitored and assessed against pre-set targets.
Marketing and Brand Strategy Services include:
- Strategic Workshops
- Core Message Development
- Product Name Generation
- Company Name Generation
- Brand Identity/Positioning Audits
- Brand Strategy Workshops
- Brand Guidelines
- Brand Goverance
- Communication Audits
- Competitor Positioning Analysis
- Marketing & Media Planning
- Direct Marketing Strategy
- Internal Staff Brand Training
- Secret Shops
- Customer Surveys