News & Insights

The EU AI Act Explained: What It Means For Your Business

As we enter 2026, the digital landscape has shifted from ‘AI experimentation’ to ‘AI accountability’. With 30 years of experience helping Irish B2B firms navigate tectonic shifts in technology, Proactive is here to help you move beyond the headlines and into a state of ready, responsible innovation. Supported by the… Settle in and read more here

The Rapid Evolution of AI: Attending 3XE AI

3XE AI – billed as ‘Ireland’s biggest AI Conference for Marketeers’ (or should that be marketers?), it felt only right that the digital marketing team at Proactive should check it out, given the prevalence of AI in the world of marketing, content and social media. The rise, fall and… Settle in and read more here

WP Accessibility Day

Learning Accessibility WP Accessibility Day is a nonprofit organisation that runs the annual 24-hour virtual conference, WordPress Accessibility Day. The event began five years ago, originally launched by the WordPress Core Accessibility Team, and is now organised by volunteers from around the world. This year marked the largest conference to… Settle in and read more here

Digital Marketing Capability Grant

Enterprise Ireland Digital Marketing Capability Grant – Fuel Your Growth with Proactive In today’s fast-paced digital world, Irish businesses face mounting pressure to stay visible, relevant, and competitive. Whether you’re targeting new markets or aiming to increase lead generation, a strong digital strategy is critical. To support this, Enterprise… Settle in and read more here