Marketing Strategy

eu ai act explained graphic

The EU AI Act Explained: What It Means For Your Business

As we enter 2026, the digital landscape has shifted from ‘AI experimentation’ to ‘AI accountability’. With 30 years of experience helping Irish B2B firms navigate tectonic shifts in technology, Proactive is here to help you move beyond the headlines and into a state of ready, responsible innovation. Supported by the… Settle in and read more here

A Q&A On How Proactive Do Marketing

We recently had the pleasure of welcoming back Todd O’Neill and his Bachelor of Science in Interactive Media students from Middle Tennessee State University (MTSU). Proactive facilitated a presentation on digital marketing trends in Ireland, technologies being used and how we help clients do business… Settle in and read more here
GMIT Prospectus covers designed by Procative over 25 years

Dawn of a New Era – Celebrating 25 Years with GMIT

Dawn of a New Era - Celebrating 25 Years with GMIT who will continue to innovate & inspire us at Proactive & the entire western region as ATU. Read more. Settle in and read more here
Saint Patrick's Day

Celebrating Saint Patrick – Ireland’s First Marketer

The best marketers leave their legacy long after they have gone. St. Patrick’s life is one that was directed toward a singular purpose. The fact that we are still talking about it in 2022 illustrates that a lot of the hard work and dedication of our humble patron saint was… Settle in and read more here