Blog

Lead Generation for Generation Z

You can tell someone’s age by the movies they love. As a self-confessed early millennial, a movie which I came to love was Glengarry, Glen Ross. In one of the standout moments, the wise-cracking, border-line neurotic salesmen are taught by a superstar external consultant about the importance of worshipping the… Settle in and read more here

Summer Internship at Proactive

A summer internship at Proactive has been a transformative experience. I started on the 24th of April and will continue working here until I return to college this week. This internship has provided me with invaluable insights into the world of digital marketing, offering hands-on experience and the opportunity to… Settle in and read more here
hci desktop website

How to Master Website Design & Development

There are 3 new websites born every second. There are over 1 billion websites online. With these kinds of numbers, you’d be forgiven for thinking putting an effective website online was a piece of cake. Despite everyone and their cat having a website these days, it remains very challenging… Settle in and read more here
university of galway stand

Trade Show Marketing

Trade shows are an excellent way to showcase your product or service. Used effectively, they can really make your business stand out from the competition and promote your brand. It is important to choose the correct exhibition. A wide selection of options are available across all industries – some more… Settle in and read more here

A Q&A On How Proactive Do Marketing

We recently had the pleasure of welcoming back Todd O’Neill and his Bachelor of Science in Interactive Media students from Middle Tennessee State University (MTSU). Proactive facilitated a presentation on digital marketing trends in Ireland, technologies being used and how we help clients do business… Settle in and read more here
ga4

What is Google Analytics 4?

Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what… Settle in and read more here

Finding the Right Fit – Targeted Recruitment

While recruiting has rarely been more challenging, with every challenge comes the opportunity for innovation and improvement. A strong corporate brand plays a key role in attracting employees, along with really effective targeting, analytics and messaging. Get it right, and not only will… Settle in and read more here
Saint Patrick's Day

Celebrating Saint Patrick – Ireland’s First Marketer

The best marketers leave their legacy long after they have gone. St. Patrick’s life is one that was directed toward a singular purpose. The fact that we are still talking about it in 2022 illustrates that a lot of the hard work and dedication of our humble patron saint was… Settle in and read more here
Developing a strong employer brand

Developing A Strong Employer Brand

Are your employees proud to wear your company logo? Good branding is hard. A company’s fortunes can be dramatically influenced by public perception of your brand. Viewed through the lens of the customer, everyone who interacts with your organisation will form an opinion, whether you… Settle in and read more here

Introducing DigitalEd

GMIT along with partners IT Sligo and LYIT were awarded a HEA Innovation and Transformation award, to build digital capabilities in the region (2019-2022). The HEA project is called iNOTE and it provides opportunities to transform the higher education experience in GMIT, IT… Settle in and read more here