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Proactive worked closely with GMIT Innovation Hubs to develop the logo and website www.empowerher.ie for their new EMPOWER programme, which highlights the shortage of female entrepreneurs and introduces initiatives to encourage women to start their own businesses.

The EMPOWER programme has been launched to encourage more women to engage in start-ups in the Galway, Mayo, and Roscommon area. The programme seeks to pinpoint the strengths and weaknesses of female entrepreneurs, to address the challenges they face and, more importantly, to identify effective ways to overcome those challenges and become the business leaders of the future.

Having commenced in 2017 and run through two cycles to date, the EMPOWER programme was awarded funding in November 2019 to run a new cycle and to roll the programme out to three new counties: Sligo, Leitrim and Donegal.