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Thomas’ One

RESULTS

Visitors to the initial blog post totaled
26,000
(through Facebook, Instagram,
YouTube and Google Ads)

Of those 26,000 initial visitors,
2,500
progressed onto the product page.

Of those 2,500 product page visitors,
1,200
went onto find their closest offline retailer.

Visitors to the initial blog post totaled
20,100
(through Facebook, Instagram, YouTube and Google Display Ads)

It worked out at
€5.80 p/Goal
to get potential customers to find their closest store (total ad spend of €7,035.90).

Of those 1,800 product page visitors,
827
went onto find their closest offline retailer.

Offer-based emails were sent to all engaged subscribers as they reached the end of the journeys. Unique promo codes given only to this segment of subscribers through email allowed us to track what the sales generated from the overall campaign were. It directly resulted in large sales and the ROI on digital spend was huge. The overall cost per acquisition (CPA) of a Tough Mudder Ireland attendee was much smaller than the CPAs of any of its international sister events.

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