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Author: Yvonne

A Q&A On How Proactive Do Marketing

Student visitors from the US at Proactive
  We recently had the pleasure of welcoming back Todd O'Neill and his Bachelor of Science in Interactive Media students from Middle Tennessee State University (MTSU). Proactive facilitated a presentation on digital marketing trends in Ireland, technologies being used and how we help clients do business across the EU. As a follow-up to this, one of the attending students, Gwyneth,...
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Google Analytics 4 is Coming! Is Your Company Ready?

Google Analytics 4 is coming. Also known as GA4, the latest version of Google Analytics provides a wide range of compelling new features and product enhancements. On July 1, 2023, standard Universal Analytics properties will no longer process data. This will impact every website where data is used, monitored or analysed. For your website to continue to track data and provide intelligent ...
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What is Google Analytics 4?

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Simply put, Google Analytics 4 is the latest version of Universal Google Analytics.  In October 2020, Google introduced “Google Analytics 4” (GA4), which is designed to provide a wide range of new features and product enhancements. With this update, however, Google changed a lot of what we’ve grown comfortable with in the Universal Google Analytics of old. This will be an entirely new experienc...
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Enterprise Ireland Digitalisation Voucher deadline extended to June 2022

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  Are you an Enterprise Ireland client with more than 10 employees? Or are you a company operating in the manufacturing or internationally traded service sector, with more than 10 employees? You may be eligible for a 100%-funded Enterprise Ireland grant worth €9,000 to help your business become more competitive in an increasingly digital marketplace. This grant is a fantastic opportunity fo...
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Digital Marketing Grant Available up to €2,500

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Some good news for small business owners with a grant opportunity not to be missed. Under the Government’s National Digital Strategy, the expanded Trading Online Voucher Scheme helps small businesses with up to 10 employees to trade more online, boost sales and reach new markets. This measure was announced to help small Irish businesses to cope with the Covid-19 outbreak and take the opportunit...
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Cope Galway virtual launch of annual report – a resounding success

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Cope provides essential services for vulnerable families and individuals in Galway. The launch of the annual report is a key opportunity to engage with major fundraisers and corporate supporters. Proactive worked with Cope to design its emotive annual report last year, culminating in an energetic and well-attended launch in a city centre hotel. However, the charity faced a real dilemma this ye...
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 Galway Hospice launches new website to help drive awareness and fundraising

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  Galway Hospice supports patients from counties Galway, Mayo and Roscommon with advanced diseases needing palliative care to attain the best quality of life possible. Prior to COVID-19, the foundation was already working with Proactive to upgrade its existing website, but it quickly became apparent that the e-commerce aspect of the site would become a vitally important tool. This would enable ...
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Helping primary school students and parents with the move to secondary school

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With over 70,000 students nationally starting secondary school this September, most will have missed the usual school transition work that would have been done in a normal year, but 2020 has proved far from normal. Proactive were delighted to work with Planet Youth on the development of a new website www.StepUp.ie, designed to help students and parents with the move from primary to seconda...
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Introducing DigitalEd

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GMIT along with partners IT Sligo and LYIT were awarded a HEA Innovation and Transformation award, to build digital capabilities in the region (2019-2022). The HEA project is called iNOTE and it provides opportunities to transform the higher education experience in GMIT, IT Sligo and LYIT. GMIT Teaching and Learning Office is leading the development of DigitalEd.ie DigitalEd.ie is a Digital ...
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