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Author: Ciara Geraghty

How To Get ‘LinkedIn’ – And Why It’s So Important

The internet hasn’t just changed the way we interact with each other, it’s changed the way we do business. From online banking to social media, if you’re not up to date then you’re out of the loop. Here at Proactive, we work closely with our clients to make sure that they are representing themselves and their companies extremely well online. LinkedIn is a professional network with over 575+ ...
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Branding Event by Shannon Chamber of Commerce

Shannon Chamber of Commerce is holding an information event on branding aptly named "Does your brand really matter?" Our founding partner and creative strategist, Ray O'Connor is the main presenter at the event. Proactive Design and Marketing Ray founded Proactive Design and Marketing in 1996 and it has since grown to be one of Ireland's leading marketing agencies. Proactive work with major b...
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Chrome To Begin Showing “Not Secure” on all Sites Without SSL Certificate In October

This latest update from Google may have a negative impact on the experience of visitors to your site as it will highlight any potential security weaknesses it may have. Google issue warning Google has issued an update stating: Starting October 2017, Chrome (version 62) will show a 'NOT SECURE' warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito m...
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Marketing through the Generations

Generation Z is the latest demographic profile: one that can be described as ambitious, entrepreneurial and multicultural. It’s the only generation to have never lived a day without access to the internet, mobile phones, or computers so, not surprisingly, it tends to embrace technology and change. The Difference between Gen X, Y, and Z Generation X born between the 1960s and the 1970s follow...
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Is Instagram Becoming a Fairytale Platform?

Instagram is endeavouring to become the ‘kindest’ place on the internet. Instagram launched in 2010 and was bought by Facebook two years ago. There are over 700 million people on the platform making it the third most popular social media app in the world after Facebook and YouTube. Instagram has become a place of self-expression for their users. Due to this, Instagram wants to ensure that it...
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Event Season at Proactive

The summer months see a plethora of events, concerts, and fundraisers – there is a short season where outside venues are less likely to be problematic and everyone from charities, to sporting and music enthusiasts, are getting in on the action alongside the traditional County Shows. How do you keep staff energised over Event Season? For event management companies, the challenge is to have ev...
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Sponsors – It’s Not Just About the Money

'Think carefully and choose wisely, don't let lucrative financial deals tempt you to take on a sponsor that does not add value to your brand.' -  Proactive Events and Sponsorship co-coordinator Ciara Geraghty shares some tips for Event Managers.   Participants enjoying a Pint of Erdinger Alkoholfrei Beer at the Finish Line of Tough Mudder Ireland 2017 What do sponsors and brand partn...
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How to use Instagram Direct Message to Further Your Business

According to Gary Vaynerchuk, CEO of VaynerMedia, "Instagram DM (Direct Message) is the single biggest networking or business development opportunity of this decade." Instagram DM As of now, users on Instagram cannot block people from sending them direct messages. Users will eventually gain greater privacy permissions which will allow them to block the direct messages but for now, they cannot. T...
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Celebrating 40 years of Arts

This year marks the 40th anniversary of The Galway International Arts Festival.   About the Arts Festival The festival has taken place each July in Galway City since 1978 and has played a major role in placing Galway on the map both as a city of culture for the arts and as a tourist attraction along the Wild Atlantic Way. In 2016, over 200 events took place in 26 venues across the city. ...
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